Hotmart review
Updated September 30, 2026 · AcademyCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Hotmart suits buyers and sellers who want breadth without a subscription fee, with 80,000 courses on the marketplace and entry priced at $0. The trade-off sits with support, which runs on help centre, and with certificates that come from sellers rather than the platform.
Key facts
- Best for
- Wide marketplace choice at a $0 entry price and a $0 year price.
- Price from
- $0 (Source, checked September 30, 2026)
- Price per month
- $0 (Source, checked September 30, 2026)
- Price per year
- $0 (Source, checked September 30, 2026)
- Free tier
- Yes (Source, checked September 30, 2026)
- Free trial length
- 1 to 30 days (Source, checked September 30, 2026)
- Platform type
- Marketplace (Source, checked September 30, 2026)
- Number of courses
- 80,000 (Source, checked September 30, 2026)
- Offline downloads
- Yes (Source, checked September 30, 2026)
- Legal entity
- Launch Pad Tecnologia, Servicos e Pagamentos Ltda. (Source, checked September 30, 2026)
- Headquarters
- Netherlands (Source, checked September 30, 2026)
- Founded
- 2011 (Source, checked September 30, 2026)
- Support channels
- Help-centre (Source, checked September 30, 2026)
- Subjects
- Business, Design, Languages
- Official website
- hotmart.com
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- Entry price of $0 sits ahead of DRCertifications at $19.99 and Piknik at $11.99
- A free tier is included, and sellers can pair it with a free trial running 1 to 30 days so buyers can try a paid course first
- Offline download is supported, which suits self-paced language and business study more than live classes
- A catalogue of 80,000 courses across business, design and languages gives choices that a single-provider platform cannot match
Cons
- Support runs on help centre only, so there is no named phone or live chat route for a stuck order
- As a marketplace, the quality bar is set by each seller, so 80,000 courses says little about any one of them
- Certificates come from the seller who delivers the course, so on a marketplace what a certificate carries rests on that seller's own credentials
Who it suits
- Buyers comparing cheap, self-paced courses across business, design and language topics
- Sellers and creators who want a storefront with a free tier and a trial window of 1 to 30 days before launch
Who should look elsewhere
- Learners who need a certificate backed by a named accreditation body, since on a marketplace the certificate comes from the seller
- People who need phone or live chat help, as support is limited to help centre
- Buyers who want one curated syllabus rather than a marketplace of 80,000 separate courses
Core features
The thing that sets Hotmart apart from the platforms beside it is size. Its marketplace lists 80,000 courses, and a free tier is included, so you can look through a large part of that catalogue at no cost. Buyers can also take lessons offline, since offline download is supported through the app, which suits self-paced work in business, design and languages. Sellers get the same free tier to build a listing on, and a free trial window of 1 to 30 days that lets buyers sample a product before paying for it. The breadth is the attraction, and the trade-off is that a catalogue this size says little about the standard of any single course.
What you get free
The free tier is the entry point on both sides of the marketplace. For a buyer it means browsing a large part of the catalogue at no cost before committing to a paid course. For a seller it means a listing can be built and set up before anything is charged for it. The related offer is the free trial window of 1 to 30 days that sellers can use, so a buyer samples a paid course inside a set period instead of paying upfront. Read the free tier as a storefront and a catalogue rather than a guided curriculum, so a reader who wants marked work or a named qualification gets less from it.
How it compares on our data
On price, Hotmart sits at the top of our data on every measure we track. It ranks 1 of 220 brands on price from, and the same for the monthly figure: 1 of 78. The year price holds that position too, at 1 of 78 brands.
Plans and prices
Hotmart's platform pricing is the same at every point you might pay. The entry price is $0, the monthly price is $0 and the year price is $0. Because the monthly and year figures match the entry figure, there is no introductory rate that quietly steps up at renewal, which is the part readers usually check first. What that $0 covers is the platform itself rather than a course, so a reader weighing cost is really choosing between two amounts: the platform charge, and the seller-set price of whichever course is taken on top of it.
The company behind it
Hotmart was founded in 2011 and is headquartered in the Netherlands. The contracting party named in its purchase terms is Launch Pad Tecnologia, Servicos e Pagamentos Ltda., which is the entity on the other side of a transaction rather than the brand buyers see. Support for buyers and sellers runs through help centre, so account, refund and delivery questions are handled in writing through that channel. Trading since 2011 means the payments and delivery operation is established rather than new, which matters for a marketplace that handles transactions on behalf of independent sellers.
How Hotmart compares
9.5 vs 9.0
9.5 vs 8.8
9.5 vs 8.6
9.5 vs 9.1
9.5 vs 8.7
Frequently asked questions
How much does Hotmart cost?+
The entry price is $0, the monthly price is $0 and the year price is $0. The platform itself therefore carries no subscription charge, and there is no introductory rate that rises at renewal. The amount a learner pays for content sits with the seller inside the marketplace, so the final figure depends on the course chosen.
Is there a free tier or free trial on Hotmart?+
A free tier is included, so you can open a listing or browse the catalogue at no cost. Sellers can also set a free trial of 1 day to 30 days, letting a buyer sample a paid course before buying. The free tier is a storefront and browsing offer rather than a guided curriculum, so it suits research more than structured study.
How many courses are on Hotmart and what subjects?+
The marketplace lists 80,000 courses, with subjects covering business, design and languages. Because it runs as a marketplace, those titles come from individual sellers rather than one editorial team, so volume tells you about choice and not about the standard of any single course.
Can I watch Hotmart courses offline?+
Offline download is supported, so you can save course material and study without a connection. That suits self-paced work in business, design and languages especially well. It is a platform capability, so it applies to sellers whose products are set up for download.
Who runs Hotmart and where are they based?+
Hotmart is a marketplace founded in 2011 and headquartered in the Netherlands. The entity named in the purchase terms is Launch Pad Tecnologia, Servicos e Pagamentos Ltda., and that company is the contracting party on purchases. Support for both buyers and sellers runs through help centre.
Who issues the certificate on a Hotmart course?+
The certificate comes from the seller who delivers the course, because Hotmart runs as a marketplace. What a certificate carries therefore rests on that seller's own credentials rather than on the platform, so a buyer who needs a named qualification should check the individual seller before paying.
How does Hotmart compare with cheaper or pricier options?+
Hotmart's entry price of $0 sits below DRCertifications at $19.99, Piknik at $11.99 and Academy for Health and Fitness at £25. On our data it ranks 1 of 220 brands on price from, and the same position holds for monthly and yearly pricing.
Who is Hotmart suited to?+
It fits buyers who want many self-paced options in business, design and languages, and sellers who want a storefront with a free tier and a 1 to 30 days trial window. It suits less well anyone after a certificate with a named accreditation body, or anyone who needs phone help, as support is limited to help centre.
Sources
- hotmart.com checked September 30, 2026
Backs: Free tier, Platform type, Support channels
“Create your free account”
- hotmart.com/en/about checked September 30, 2026
Backs: Founded, Headquarters
“Not even in 2011, when Joao Pedro Resende and Mateus Bicalho, CEO and COO, founded Hotmart”
- hotmart.com/en/hotmart-app checked September 30, 2026
Backs: Offline downloads
“You can also access the content offline”
- hotmart.com/en/legal/purchase-terms checked September 30, 2026
Backs: Free trial length, Legal entity
“may vary from one to 30 days, according to the Creator choice”
- hotmart.com/en/marketplace checked September 30, 2026
Backs: Number of courses, Subjects
“There are over a 80 thousand courses available”
- hotmart.com/en/pricing checked September 30, 2026
Backs: Price from, Price per month, Price per year
“Start Now For Free”
Compiled from 6 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Money-back period.